The Role Of SEO In Your Digital Marketing Strategy

A comprehensive digital marketing strategy is not complete without a solid SEO campaign. Search Engine Optimization is a crucial tool that helps you to drive prospective customers and clients to your business. As a tool, it is part of a more significant digital marketing strategy that comprises many other different tools and techniques. However, if you intend to carry out any meaningful marketing on the web, search engine optimization must be positioned at the center of your entire digital marketing strategy. Successful digital marketing demands it! When looking for a company that specializes in getting you #1 in Google check out portland seo experts- services for amazing results.

What Is Search Engine Optimization?

  Ranking high in the search engines like Google is a digital marketing technique that helps your online platforms such as websites, blogs and social media pages to rank highly on organic search engine results. If you are familiar with Google and the process of searching the web, you already know that most people only visit the top ranking search results. The businesses and brands that appear on the very first page of the search results get the most traffic and in turn the most clients and customers.

In a world where everyone is using the internet to find a wide range of products and services, competition for the top spots on search engine rankings has never been more fierce. It’s an all-out war on who gets to secure the top ranking position on popular keywords. Search engine optimization has come a long way. In the past, all businesses had to do was add a bunch of relevant keywords into their websites and Google would automatically rank them. Sadly, Search is no longer than simple and straightforward.

In 2018, search engine optimization is a broad and sophisticated field of digital marketing. It comprises of many different tools, techniques, and best practices. SEO is a full-time job for many webmasters, developers, and digital marketing experts.


How To Set Up A Comprehensive SEO Campaign

  Forget the little bit you know about search engine optimization and begin to see it as an ever-changing field. Nothing remains unchanged for too long. User behaviors are continually changing. Doing this prompts search engine algorithms to adapt and make relevant updates whenever necessary. Google and other search engines have admitted to updating their algorithms thousands of times every year. Worse yet, the updates happen within the blink of an eye without any warning or notice. This can cause massive shifts regarding ranking and direction of traffic.

This volatile nature of this industry is what makes a lot of people to shy away from it or even remove it from digital marketing strategies altogether. But, this is primarily a big mistake.

As mentioned above, search engine optimization should be at the center or core of your digital marketing strategy. All other tools and techniques must be configured to revolve around SEO. You must do this if you want to achieve lasting success.

Here are a few pointers that can help you come up with a solid campaign:

Know Your Target Audience

  Your objective should not just be getting as much traffic to your online platforms as possible. You need to ensure that you direct the right kind of traffic to your website. The right type of traffic is made up of high-value visitors that are mostly members of your target audience. So, it is vital to establish your target audience before setting up your campaign. You can create your target audience by asking yourself several questions like who are they? How are they performing their searches on the web? What are they searching for?

Mobile Optimization

  Currently, most people in the world are searching the web from their portable devices like smartphones and tablets. It is important to acknowledge this fact before embarking on your campaign. Google and other search engines will not rank your website well if you have not optimized it for mobile browsers. Make sure to tackle this first before proceeding to anything else.

Quality Content

  One thing that has remained constant over the years is the value put on content. Content plays a crucial role in the effectiveness of your campaign. Search engines will only rank you well if you are offering your visitors and followers some high-quality content on a consistent basis. There is no shortcut to this.

Social Media

Search engine optimization goes hand-in-hand with social media marketing. It is essential to integrate these two techniques together to achieve optimal success. Facebook, Twitter, Instagram, Snapchat, LinkedIn just to name a few. SEO plays a key and pivotal role in your digital marketing strategy.